After the last meetup, we can say that talking about money is more fun with margaritas and nachos in hand. Thanks El Camino Restaurant.
It also helps to have a speaker like Danielle Faust of OKDani.com. She gave us great tips for setting rates and monetizing blogs, based on her experience as a family, wellness and travel blogger.
Want to know how to negotiate with a brand? Ask Dani. She walked us through how to pitch, what to say in our emails and how to upsell. She also went over affiliate marketing and ad networks.
Here are some tips and resources she offered:
To connect with brands:
- Find the right contact with a Google search for:
- Brand name + “media contact”
- Brand name + “pr firm”
- Or… Brand name + “press release”
- Email and pitch an idea. Don’t forget to attach a media kit with your numbers.
- They’ll always try to get you at the lowest rate. Negotiate and try to upsell. (“I can do a blog post and social media post for $500. For $750, I can also include a video or an IG Story.”)
- Always close with a question that assumes a sale. (“When do you want to get started?”)
- Once you work with a brand, send them stats and pitch them a new idea for the next project.
- Be prepared to negotiate at different levels. For example, don’t be an a$$ with mom and pop shops.
- Be flexible. Payment isn’t always money. You may be able to accept gift cards at your rate.
Bloggers: You have value and brands want what you have to offer!
Websites that help monetize your blog with ads:
Affiliate marketing sites:
Thank you also to our sponsor, El Camino Ft Lauderdale, for the fabulous food and drinks!
Photo shared by blogger Rachel of @culturedlocal.