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South Florida Mom Bloggers Group Photo at Kendra Scott Brickell City Centre
South Florida Mom Bloggers 0

Recap SFL Moms: ‘Personal Brand: How to Market Yourself’ September Meetup

By Odalys Quevedo @www.twitter.com/odalysqwriter · On October 1, 2019

On Saturday, September 21, 2019, the South Florida Mom Bloggers had their “Personal Brand: How to Market Yourself” meetup at Kendra Scott in Brickell City Centre. This was a very special meetup because we celebrated the one year anniversary of the South Florida Mom Bloggers.

Chapter Officers of the South Florida Mom Bloggers
South Florida Mom Bloggers Chapter Officers: Mariabe Maiello and Amaranta Martinez

The location was beautiful, the knowledge shared was priceless, the giveaways were amazing, and the networking was fun!

Kendra Scott

Kendra Scott hosts the South Florida Mom Bloggers

Surrounded by jewelry, provided with snacks, mimosas, and other refreshments, we truly felt fabulous. 

Our Speaker

Andreina Espino was a speaker for the South Florida Mom Bloggers
Andreina Espino

Andreina Espino is the Founder of Brainwave Advertising, specializing in digital marketing strategies and content creation for startups. Besides running her own advertising agency, she has a son, and she has a YouTube channel and Podcast where she releases new episodes weekly that focus on digital marketing and social media. 

In her over ten years of experience, she has spoken at conferences, led workshops, and appeared on television sharing her knowledge of marketing and social media. She is an ambassador for top brands, such as Garnier and Urban Decay.

All About Personal Branding

South Florida Mom Bloggers' September Meetup

During the discussion portion of the meetup, Andreina gave the definition of a personal brand. Then, she shared the following tips:

  • Image is important to creating a personal brand, but you also need a strategy.
  • Your marketing strategy should include marketing, social media, and design.
  • Proper etiquette on working with influencers if you are a business.
  • It is important to dedicate funds to advertising.
  • Measure everything! Analyze the results you get when marketing yourself, so you have specific numbers to show brands you want to work with or to gauge the results of a campaign.
  • Network as much as you can and take any opportunity offered to promote yourself.
  • Be consistent in showing up for your audience!
  • Suggested advertising budget for maximum impact.
  • And much much more!

We couldn’t be more grateful for all of the knowledge that Andreina shared with us.

Swag 

South Florida Mom Bloggers' September Meetup Swag

The swag bags were provided by Nicklaus Children’s Hospital, along with some Nicklaus swag. Guests also received: a coupon from Kendra Scott, Barritas from Nani’s Healthy Food, a sample of Fabiola Granola, and a sample of Kepen Tea.

South Florida Mom Bloggers' September Meetup Swag

Giveaways

South Florida Mom Bloggers' September Meetup Giveaways

We had so many exciting giveaways at this meetup!

South Florida Mom Bloggers' September Meetup Giveaways

We gave away:

  • Heuconcept 
  • A ticket to Katy Taurel’s Makeup Party
  • One pair of Kendra Scott earrings
  • One Kendra Scott necklace
  • One Marketing Consultation with Andreina Espino
  • And one Mini Session with photographer, Carolina Bejarano
Kendra Scott hosts the South Florida Mom Bloggers' September Meetup
Kendra Scott hosts the South Florida Mom Bloggers' September Meetup

Congratulations to all of our winners!

Networking

There is always time for networking at a South Florida Mom Bloggers meetup!

South Florida Mom Bloggers' September Meetup Networking Pin Up Miami and E. L. Lane
South Florida Mom Bloggers' September Meetup Networking
South Florida Mom Bloggers' September Meetup Networking

Thank You!

We are so happy that you joined us for our one year anniversary meetup! We hope to be able to keep providing all of our members with fun, educational, and quality meetups for more years to come!

South Florida Mom Bloggers' September Meetup Group Photo

Big Thanks to Our Sponsors

Kendra Scott sponsors the South Florida Mom Bloggers
Nani's Healthy Food sponsors the South Florida Mom Bloggers
Fabiola Granola Sponsors South Florida Mom Bloggers
Kepen Tea + Salads Logo

How to Market YourselfMiami Mom Bloggers Meetuppersonal brandSouth Florida Blogger MeetupSouth Florida Mom Bloggers Meetup
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Odalys Quevedo

Odalys Quevedo

Odalys Quevedo is a copywriter, blogger, and content creator. She advocates for self-love and self-compassion. Her main goal is to connect with others through her writing. Join her on her journey through life and motherhood at her blog, www.ellanewriter.com and on Instagram at www.instagram.com/odalysqwriter.

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