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South Florida Mom Bloggers and South Florida Bloggers November 2019 Meetup
South Florida Bloggers, South Florida Mom Bloggers 0

Recap SFL Moms and South Florida Bloggers: ‘How to Work with Brands’ November Meetup

By Odalys Quevedo @www.twitter.com/odalysqwriter · On December 1, 2019

On Saturday, November 16, the South Florida Bloggers and the South Florida Mom Bloggers had their monthly meetup at Books & Booksto learn how to “How to Work with Brands.”

Location

Books and Books hosts the South Florida Mom Bloggers' and South Florida Bloggers' November 2019 Meetup

Books & Books hosted our event in their Coral Gables location. The space was cozy and comfortable. Thank you for being such a great host! 

Speakers

Amy Sedeño (@amysedeno)

Executive Director & Partner

Amy Sedeno speaks at the South Florida Mom Bloggers' and South Florida Bloggers' November 2019 Meetup

A pro in the hospitality and tourism industry with over six years of experience, Amy manages the Travel & Tourism division at Carolyn Izzo Integrated Communications (CIIC). Her destination experience includes work with Barbados, Quintana Roo, the Dominican Republic, Acapulco, Los Cabos, Chile, and Guatemala. In addition to destinations, this self-proclaimed, “hotelista” has an extensive roster of properties– big and small– under her belt, including Marriott International Inc., Grand Lucayan (Bahamas), Solmar Group (Los Cabos), Hotel El Ganzo (Los Cabos), Cala Luna hotel (Costa Rica), Hyatt Ziva and Hyatt Zilara (Mexico and Jamaica), The Atlantic (Fort Lauderdale) and Caribe Hilton (Puerto Rico), to name a few. Amy has spearheaded campaigns for high-profile Real Estate clients, including Rancho San Lucas and Vivo Resorts & Residences. Within the Food and Beverage sectors, she has executed campaigns for ProChile and Barton & Guestier. Amy is WSET certified.

Paola Mendez (@coralgableslove)

Founder, The Blogger Union

Paola Mendez speaks at the South Florida Mom Bloggers' and South Florida Bloggers' November 2019 Meetup

Paola Mendez is a serial entrepreneur, published author, and the kind spirit behind The Blogger Union – a network of blogger communities, dedicated to growing our members’ brands + incomes through meetups, workshops & brand collaborations.

Each community hosts monthly blogger events and works with different brands to showcase their products and services in cities across the US including NYC, Miami, SoCal, DC, Minneapolis, Houston, & Chicago – and more coming soon! The Blogger Union brand collaborations include working with brands Capital One, Macy’s, Tequila Herradura, Southwest Airlines, Shake Shack, La Croix, and many more.

Paola’s talent for creating communities began in 2007 when she founded Pinkghost, a designer toy store, gallery, and haven for local and international artists. Pinkghost artist products, a collaboration between Paola and her favorite artists, were sold at stores around the world, including the Museum of Contemporary Art in Chicago, the Rhode Island School of Design, the Gothernburg Museum, Kidrobot, and Fab.com.

In addition, Paola continues to run an eclectic portfolio of online businesses, including Coral Gables Love —the most influential online hub in Coral Gables— and Dapper Animals – a colorful crafting blog.

Previous to life online, she was a web developer in the finance and media industry. She holds a B.S. in Computer Science from the University of Miami and a Masters in Information Systems, where she graduated as the valedictorian of her class at Florida International University.

On her down time, you can catch Paola playing drums in her cover band (along with her partner Brian, her sister, and brother-in-law) or snuggling with her toy Yorkie, Pancho.

What We Discussed

Mei Jorge (from Blame It On Mei) asked relevant questions that bloggers and influencers might have when working with brands. And Amy and Paola gave us insights into how to seek out brands that fit with our own. Amy spoke from the perspective of a public relations professional, while Paola spoke from the blogger/influencer perspective.

Paola and Amy discussed:

  • How to reach out to brands in a professional way that will make influencers/bloggers stand out above the rest.
  • What brands are looking for when they are considering working with bloggers and influencers.
  • Tools that public relations companies use to look at whether or not they want to work with a specific blogger or influencer.
  • What to include in your Media Kit.
  • How to make sure you fit with the brand and it’s image.
  • How to negotiate contracts with brands.
  • What public relations firms and brands will look for in 2020.

We wrapped up the meetup with a Q&A, in which the attendees asked more questions.

Q & A at the November Meetup

Thank You!

It was another successful and highly informative joint South Florida Bloggers and South Florida Mom Bloggers meetup! 

Amy Sedeno, Paola Mendez, and Mei Jorge host the South Florida Bloggers' and South Florida Mom Bloggers' November 2019 Meetup

Thank you so much to Amy Sedeño and Paola Mendez, for giving us insight into what brands look for in working with bloggers and influencers. And to Mei Jorge for moderating! 

Nicklaus Children's Hospital sponsors the South Florida Mom Bloggers

Big thanks to Nicklaus Children’s Hospital for sponsoring our meetups, and for the awesome swag! And thank you to all of our lovely sponsors who always support us! We are so grateful.

Group Photo at the South Florida Mom Bloggers' and South Florida Bloggers' November 2019 Meetup

And last, but not least, thank you to all of the members who came to learn and spend some time with us!

Big Thanks to Our Sponsors

Books and Books hosts the South Florida Bloggers
Nicklaus Children's Hospital Sponsors the South Florida Mom Bloggers
Kepen Tea and Salads Sponsors the South Florida Mom Bloggers
Sponsors South Florida Mom Bloggers
Nani's Healthy Food Sponsors the South Florida Mom Bloggers

Photos by Nabila Verushka.

blogger meet-upbloggers working with brandsBrandingbranding for bloggersHow to Attract Brand PartnershipsHow to Market Yourself to Attract Brandsinfluencers working with brandsWorking with brands
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Odalys Quevedo

Odalys Quevedo

Odalys Quevedo is a copywriter, blogger, and content creator. She advocates for self-love and self-compassion. Her main goal is to connect with others through her writing. Join her on her journey through life and motherhood at her blog, www.ellanewriter.com and on Instagram at www.instagram.com/odalysqwriter.

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Meet The Chapter Officers

Blogger Union Founder & Chapter Officer: Paola Mendez Hi! My name is Paola and I am the Founder of The Blogger Union. I believe that if we all work together we will all grow together! I help Blogger Union Members continue to improve as bloggers. If you have any questions, suggestions or ideas please let me know. I definitely want to hear from you! We can do this together. Oh, I also run the sites Coral Gables Love + Dapper Animals.

 

Nabila Verushka Miami Bloggers Chapter OfficerChapter Officer: Nabila Verushka Nabila Verushka is a freelance photographer who one day decided to make the blog One Tiny Dinosaur, about all the geek chic fashions she wears. When she’s not photographing people, weddings, engagements, birthdays, and other events; she likes to photograph and write about her geeky lifestyle, action figures in the wild, and her abuelita’s garden, amongst other things. She’s currently studying Business Administration at FIU and will be graduating next year.

 

Wendy Chapter Officer Miami BloggersChapter Officer: Wendy Abdulmesih

Wendy runs the bilingual lifestyle and food blog, Your Helpful Wendy.

Wendy helps people find places to eat, events to attend, and tips to follow.

Wendy is also an Elite Yelper with over 1,000 reviews who enjoys sharing her adventures with her followers.

 

Chapter Officer: Stephanie Arboleda My name is Stephanie, a social media enthusiast, food admirer, and travel expert.  I am currently the social media manager for the bloggers Union and freelance as a social media expert for small businesses. My passion for the right picture is what drives my passion for this industry. My blog I Am Her After focuses on life as a single mommy and reminds moms that they can still look good and have fun!

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