Our May meetup was all about Pinterest for bloggers in 2018. Yes, Pinterest. Remember it?
Tennille Martinez, the Pinterest strategist at MsVirtualMaven.com, gave us a few great reasons why we shouldn’t forget it.
Actually, we should make it a priority. Because it still has one super power other social networks don’t have… it can drive tons of traffic. And we all want more traffic, don’t we?
So forget the old Pinterest you knew. There’s a new algorithm in town.
Here are Tennille’s tips to help you keep up…
First, upgrade your Pinterest account
By upgrade, we mean convert your personal Pinterest into a business account, mostly for the analytics features.
Create boards to fit your blog’s categories
It only makes sense to keep your boards and pins in line with your content. Want to clean up your personal boards? Don’t delete them, just hide them so you can keep the history.
Still around from the old Pinterest…
- Great images are still a priority.
- Keywords are still great for SEO.
- Hashtags were dead for a while, but now they’re back and helpful. Use 5 or less.
- Don’t only pin your stuff. Pin 20% from your site, 80% from others.
Tweaks in the new Pinterest…
- Your first 5 pins each day will be prioritized for distribution. Make sure your blog is included in at least 1 of them.
- Start pinning those 5 pins at 8pm EST and after for more visibility.
- Long images still rule, but they now get cut at 1200 pixels. No more loooong infographics.
- Consistency wins. Keep pinning regularly and often (with a little help from TailWind). Pinterest wants to see 3 months of activity before it rewards you with more reach and traffic, so don’t give up!