What is the big deal with video, anyway? If you have yet to make your first video for your blog, then get this. It is estimated that three years from now, 82% of all online traffic will be driven by video. You have some time to get ready, so start now! During our October meet-up with the South Florida Bloggers, we learned the basics to making the perfect video. And Pascal Depuhl—chief mind changer at Photography by Depuhl, a Miami-based visual content creation company—led the conversation. His school of thought was simple: create mind-changing video.
Because the perfect video will make you do something different. And bloggers have this as an end goal in mind as well. We want our readers and viewers to wear the cozy sweater we just layered on, and test out our favorite beauty products. Some of us want them to eat at the restaurants we frequent and order the lobster mac and cheese just like us.
So then now what? We took away some great pointers from Pascal last month and want to share them with you now. Let us take you to the beginning. It all starts with an attention grabber. Like a good blog post, your title has just a few seconds to draw in your audience. The same thing is true about the first glimpse to your video. Have you given your viewers something to care about? Pascal says that if that is not there, then you’re going to lose them pretty soon.
Here are some other “Video Don’ts” from Pascal:
Don’t explain everything. We don’t need a play-by-play like in football. Just explode into the action.
No need for a long intro. Viewers might think they are watching the same video if you always start with the same introduction. Once you have their interest, then queue in cameo of self.
Make your videos concise. Put the edit together, cut it in half, and then cut that in half. A two and a half minute length video is a good place to start.
Have a hero. It can be a thing, a place, a product, or a service—not always a person.
K.I.S.S. – it doesn’t have to be long or drawn out. Keep it simple. And make it worth watching. Show us what you’re eating. Show us what you’re wearing. Show us where to get it, or who made it.
Then we move on to the body of your video, which is what keeps viewers peeping through the end. A video is multi-sensory. You have auditory and visual senses turned on. Pascal shared that more than half of the content comes across on audio. So pay attention to sound. It is just as important as anything else you are providing in your content. And this will make the body of your video a bit heartier.
Let us not forget the end. It has to have a call to action (CTA). Where do you want to end up? People need to know what to do next. And once you have it all together, where do you want them to go? Here is your selling point. But please, make your CTA’s subtle. Leave the infomercials for late night TV.
In case you missed it, click the link here with the slides of the presentation from Pascal. Join us this upcoming weekend to learn from veteran fashion blogger, Daniela Ramirez, on how to monetize your blog.