Earlier this month, The South Florida Bloggers had their July meetup at Sawa Restaurant & Lounge in the Shops at Merrick Park. Thanks to a panel of wonderful speakers, brand PR managers Stephan Useche and Nicole Martinez, they got all kinds of helpful tips on how to work with brands as a blogger. Topics that were discussed included: how they connect with bloggers, the best way to reach out to them, how to land a paid gig, and their expectations for a brand collaboration.
Some of the questions asked were:
- How to find PR contacts? Who should you contact, the marketing manager, marketing director, marketing assistant, PR intern, Account Executive?
- Once you find the PR contact for the brand, how do you go from an unknown blogger to a collaboration?
- Should you pitch a collaboration idea in the first email?
- What type of research should you do before reaching out to a brand/PR agent (language, past brand campaigns, past influencer efforts).
- What do brands look for in terms of content and added value from a blogger?
- What are big no-no’s for bloggers pitching brands? What is too pushy?
- How do you find bloggers to collaborate with?
After the meetup, attendees were invited to join talented artists Andrea (from Vintage Unicorn) and Amaranta (from The Super Ama) in painting a special mural about Kind Collaboration.
Special thanks to all of our sponsors!
- Sawa Restaurant & Lounge for hosting and providing a delicious fusion of Mediterranean and Japanese food/refreshments!
- Johnny Was for gifting a beautiful silk scarf to each attendee.
- Boy Meets Girl Children’s Boutique, Hanna Anderson Premium Children’s Clothing, Liapela Modern Bay, L’Occitane en Provence, and Soul Cycle for providing special offers for each attendee.
Keep scrolling for more photos:
Artists Andrea of Vintage Unicorn and Amaranta of The Super Ama
South Florida Bloggers chapter officers (from left to right) Nabila, Paola, and Mei with South Florida Mom Bloggers chapter officer Amaranta.
Thanks to all the lovely bloggers who attended! Can’t wait to see you all at the next one! <3
If you’re interested in joining us for our next event, make sure to register here to get added to our email list.
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All photos were taken by Chapter Officer, Nabila Verushka (Nabila Verushka Photography)
Blogger Union Founder & Chapter Officer: Paola Mendez Hi! My name is Paola and I am the Founder of The Blogger Union. I believe that if we all work together we will all grow together! I help Blogger Union Members continue to improve as bloggers. If you have any questions, suggestions or ideas please let me know. I definitely want to hear from you! We can do this together. Oh, I also run the sites 
Chapter Officer: Nabila Verushka Nabila Verushka is a 
Chapter Officer: Wendy Abdulmesih
Chapter Officer: Stephanie Arboleda My name is Stephanie, a social media enthusiast, food admirer, and travel expert. I am currently the social media manager for the bloggers Union and freelance as a social media expert for small businesses. My passion for the right picture is what drives my passion for this industry. My blog 
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