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South Florida Bloggers Meet & Brunch covering Facebook and Instagram Ads 101 and strategy. Click to read more or pin and save for later! Blogging Tips | Entrepreneur | Small Business | Influencer Marketing | Blog
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August South Florida Bloggers Meetup Recap – Facebook Ads

By Diana Rodriguez @Dmrtwit · On August 29, 2016

There are endless quotes about planning for success, but Benjamin Franklin best summed it up when he said, “By failing to prepare, you are preparing to fail.” So what’s your strategy for growing your following? Did you know that Facebook and Instagram ads could help boost your page and create authentic connections with your audience?

During the August South Florida Bloggers Meet-up, we learned some effective and practical ways of doing that thanks to our founder, Paola Mendez. The group also enjoyed some amazing bites by Cibo Wine Bar in South Beach, including unlimited prosecco, followed by a spectacular brunch spread at the restaurant for all attendees to feast. Thanks to the incredible hospitality at Cibo Wine Bar, we all went home with full bellies!

We want to keep you in the loop around everything we learned as well. Here are a few recap notes from our last meeting.

Why Facebook Ads?

Facebook has over 1.13 billion daily active users that on average spend about 50 minutes on Facebook, Instagram, and Messenger everyday! Among them are brands and potential partners that look to Facebook following and engagement as an establishment metric. We want you to learn how easy it is to reach new readers that have never heard of your blog by strategically using Facebook Ads.

3 Levels of Facebook Advertising

The Boost Post is your beginner level and the least effective promotion. This option does not allow you to target a specific audience or to create multiple ad variants to test different copy, images or calls to action (CTA).

The Facebook Ads Manager is the intermediate level that allows you to set up, track and optimize all of your campaigns in one easy interface. In this option you can target a specific audience as well as create tracking pixels for your website to target visitors, and run multiple campaigns to test and optimize your ads.

The advanced level is Power Editor, which is targeted for advanced marketers and advertisers. This is an option better fitted for managing campaigns in bulk.

How to Choose a Facebook Audience

The #1 mistake most bloggers make with Facebook ads is when deciding how to target their audience correctly.

[clickToTweet tweet=”The #1 mistake most bloggers make with Facebook ads is targeting the wrong audience” quote=”The #1 mistake most bloggers make with Facebook ads is when deciding how to target their audience correctly.”]

Of all the options, we recommend you narrow down to these four: Location, Age, Gender and Interests.
If you plan on running concurrent Facebook and Instagram ads, click the button, “Only include photos that will work with Instagram ads.”

Setting a Budget

Different conversion objectives have different values depending on your end goal. You might be willing to pay more for that particular conversion, as you will have a direct pipeline to connect with those readers. While it’s difficult to determine lifetime value, a good rule of thumb is to pay around $1 for light acquisitions (i.e. getting a Facebook like) and $3 for heavy acquisitions (email subscription, event sign-up, product purchase).

Join us in September for more education and blogger collaboration! Lookout for the invite soon.

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Diana Rodriguez

Diana Rodriguez

Cuban native with a flare for foodie finds. Chances are you will catch me talking about my latest adventures with food.

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Meet The Chapter Officers

Blogger Union Founder & Chapter Officer: Paola Mendez Hi! My name is Paola and I am the Founder of The Blogger Union. I believe that if we all work together we will all grow together! I help Blogger Union Members continue to improve as bloggers. If you have any questions, suggestions or ideas please let me know. I definitely want to hear from you! We can do this together. Oh, I also run the sites Coral Gables Love + Dapper Animals.

 

Nabila Verushka Miami Bloggers Chapter OfficerChapter Officer: Nabila Verushka Nabila Verushka is a freelance photographer who one day decided to make the blog One Tiny Dinosaur, about all the geek chic fashions she wears. When she’s not photographing people, weddings, engagements, birthdays, and other events; she likes to photograph and write about her geeky lifestyle, action figures in the wild, and her abuelita’s garden, amongst other things. She’s currently studying Business Administration at FIU and will be graduating next year.

 

Wendy Chapter Officer Miami BloggersChapter Officer: Wendy Abdulmesih

Wendy runs the bilingual lifestyle and food blog, Your Helpful Wendy.

Wendy helps people find places to eat, events to attend, and tips to follow.

Wendy is also an Elite Yelper with over 1,000 reviews who enjoys sharing her adventures with her followers.

 

Chapter Officer: Stephanie Arboleda My name is Stephanie, a social media enthusiast, food admirer, and travel expert.  I am currently the social media manager for the bloggers Union and freelance as a social media expert for small businesses. My passion for the right picture is what drives my passion for this industry. My blog I Am Her After focuses on life as a single mommy and reminds moms that they can still look good and have fun!

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