South Florida Bloggers

March South Florida Bloggers Meetup

March South Florida Bloggers Meetup

Having a social media strategy is now more important than ever. With the changing algorithms, it is getting harder to reach and grow your audience. Learn how to develop a strategy that is algorithm-proof from our panel of speakers that include Emilie Sobel from Social Thinkking, Juan Carlos Rosas architectural and design representative from Benjamin Moore & Co. and interior designer Ana Cayeiro from Robb & Stucky. They will discuss branding, how to deliver value and staying relevant with trends such as the color of the year.

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About Emilie (

Emilie Sobel was born and raised in Miami and attended the art magnet program at Dr. Michael M. Krop Senior High. At 18, after graduating high school, she left Miami to attend college where she majored in Fashion Marketing and Merchandising at the Savannah College of Art and Design. She spent most of her time during the summer months interning in New York City for major fashion magazines at Hearst Corporation, Seventeen Magazine and Harper’s Bazaar Magazine. In her junior year of college, she founded the lifestyle and fashion blog, Soul in Stilettos. It has been successful and growing ever since.

After graduating with a Bachelors in Fine Arts in 2014, she made the decision to move back home to Miami, where she began her career in Social Media. She accepted a position of Social Media Coordinator at Social Thinkking in October of 2014 and has been working at the agency ever since. Today, Emilie is a Social Media Manager, and continues to write for her blog. She keeps up with influencer status on social media (mostly Instagram), attends social events and happenings in the South Florida community.


About Juan Carlos

Juan Carlos Rosas is an Architectural and Design Representative for Benjamin Moore & Co. In his tenure at Benjamin Moore, Rosas works closely with architects and interior designers as a brand ambassador in the areas of color leadership and design, as well as with product knowledge and specifications.

Prior to Benjamin Moore, the Miami Herald dubbed Rosas as “The Details Man” for his own color consultation and design studio work. In addition, he has worked selecting color schemes for a variety of condominiums throughout the U.S. as well as internationally.

Rosas has an Architectural degree from the University of Miami, with prior experience as the Head of Design for one of the largest architectural and engineering firms in Miami, Florida. In that role, he worked on several large-scale projects in South Beach, earning seven highly prestigious awards for excellence in design from the American Institute of Architects.


About Ana

Ana Cayeiro is a seasoned professional with 25 years of furniture sales and design experience under her belt. A native of Havana, Cuba, Ana grew up in Minneapolis, Minnesota and moved to Miami when she was a teenager – and she’s been here ever since! Ana attributes her success as a designer to her flair for mixing color, texture and accessories, but most importantly she listens to her clients’ needs and designs a unique space around their original style.

Ana is a huge fan of color. When she was a child she always wanted 64 Crayola crayons instead of your basic eight! She describes her style as classic with a pop of color. One of the hottest trends that Ana follows in today’s world of design is light woods, such as Driftwood, mixed with bold colors. Above all else, Ana wants her clients to feel at home in her designs and be happy with every item they purchase. Ana’s vibrant personality is certainly contagious and we just love it. Let Ana add a little color to your lifestyle with her vision and creative talent!



Thank you to Robb & Stucky for hosting, providing bites, and refreshments.


Interested in sponsoring South Florida Bloggers? Contact us!

Mei Jorge About Author

Mei is the Chapter Officer of South Florida Bloggers. She also runs the bilingual style, beauty and travel blog Blame it on Mei.

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