Think email is “old school”? Think again. It’s still #1 in digital marketing and audience building. And it generates a 38:1 return on investment (ROI), which is why you still get emails from Old Navy, Macy’s and countless other brands. That’s great for retailers, but what about bloggers? How does email fit into your digital mix and why should you care?
Karen Talavera, president of email consultancy Synchronicity Marketing, will show you why email is crucial in driving blog traffic, getting readers and boosting income. She’ll break down how to build your list, top tactics for getting your readers’ emails, and once you have a list, how to begin sending email, as well as the platforms and campaigns that make sense. Come hungry to learn more and bring your questions!
RSVP Your Spot
Date: Saturday, July 7th, from 11am to 1 pm
Location: 100 N Federal Highway, Suite #C4, Fort Lauderdale, FL 33301
Parking: Complimentary parking in The Waverly garage on the first floor (the cafe is located on the first floor of The Waverly apartment building)
Guest Speaker:
Karen Talavera, Synchronicity Marketing
Karen Talavera is President and Founder of Synchronicity Marketing where she is an industry-leading email marketing expert, strategist, consultant, sought-after speaker and professional educator with 20 years’ experience in data-driven digital marketing.
For more than a decade, Karen has been actively involved in shaping the email marketing industry as first a member and more recently, board member of the Email Experience Council of the Direct Marketing Association (DMA). She is also a member of Women of Email and Only Influencers.
She pioneered email marketing professional education for the DMA and today boasts nearly 20 years teaching and training for leading associations such as the Association of National Advertisers (ANA), eConsultancy and MarketingProfs as well as private clients. In addition, Karen is a frequent conference speaker, keynoter and guest blogger.
Her unique depth of digital expertise paired with her finely honed direct response mindset has contributed to program strategy and performance improvements for thousands of marketers across brands in financial services, travel, entertainment, B2B, retail and software including Google, Disney Consumer Products, NASCAR, City National Bank, Foremost Insurance, Pearson Education, Amway and many more.
Karen holds a BA in Communication from the University of Michigan. In her spare time, she enjoys pursuing one of her many passions including fitness, yoga and meditation, international travel, hiking and skiing. Synchronicity Marketing is headquartered in Boynton Beach.
Find her on Facebook, Twitter or her email marketing consulting site.
Register to Save Your Spot
Sponsor:
Thank you to our sponsor and host Cafe Collective.
Interested in sponsoring the Ft Lauderdale Bloggers? Contact us!
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