Our January Meetup was all about Media Kits for Bloggers and Content Creators.
For the January DC Bloggers Meet up on Saturday, January 21, we met at the new Rosa
Mexicano in Pentagon City. We enjoyed Rosa Mexicano’s award-winning drinks, signature
tableside guacamole, and delicious appetizers while listening to guest Veronica Droulia.
Veronica is a DC-based lifestyle and foodie creator, social media coach, sustainable swimsuit
designer, and podcast host. She shared the importance of a media kit along with her award-
winning framework for attracting brands:
Three key media kit takeaways:
1) What is a media kit? Think of a media kit as a content creator resume (but with flair). It’s
an opportunity to share a bit about yourself, who your audience is, and tell a brand if you
would be the right fit to work with them.
2) Why do creators need a media kit? They legitimize you, are necessary to include in a
formal pitch to a brand, include detailed descriptions of what you have to offer, and
demonstrate your creativity and value.
3) What to include in a media kit? Veronica shared the following framework:
a) Biography: 4-5 sentences stating what type of creator you are and what value
you can bring to a brand
b) Demographics: include insights that would be relevant to a brand
c) Past work: recent collaborations that are similar to the brand you are pitching
d) Contact information: social handles, follower count, and email, for example
Additionally, Veronica shared her tips on the perfect IG pitch:
1) Start with Instagram: Pitch to a brand via Instagram before sending them an email.
Include your interest in the brand, what you are capable of doing for them, and if there is
an email you should reach out to regarding this proposal. Typically a brand will follow up
and send the appropriate email.
2) Compose your email pitch and attach your media kit and rate sheet. Don’t forget to link
your socials, details as to why you feel connected to the brand, and how you can help
them.
3) Wait. You may not get a response for a while or ever which is why it’s important to
continue pitching and practicing.
4) Negotiate. Don’t be afraid to ask that brand for the budget associated with the project.
When determining your hourly rate, consider how long each deliverable will take to
negotiate, plan, create, and edit. And always end your rates with a 9 or a 5.
What a great way to kick off 2023– we look forward to seeing everyone at more events
throughout the year!
Thank you to our event vendors:
- Flower wall: Eyeobee Flowerwalls
- Location: Rosa Mexicano
- Photobooth: Eyeobee Photobooth
- Speaker: Veronica Droulia
- Sponsor: Fashion Center at Pentagon City
- Videography: Out of time productions
Recap provided by: Nicole Fleischmann
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