On Wednesday, February 16 th 2019, Madison Messer from @sweetteawithmadi delivered an amazing presentation on “The Dos and Don’ts of Blogging” at Lulu Lemon Athletics in Georgetown, DC with a sold out crowd.
After 6 months in the corporate world, Madison quickly realized the “9-5” job was not for her. She then took a leap of faith and became a full time fashion and lifestyle blogger. She quickly grew a following after posting affordable outfit photos and was on the fast track to having over 115k followers and making more money than she ever did working in the corporate environment. Now Madi posts at least once a day with the current algorithm and uses only phone pictures for content. Madison added, “Going full time as a blogger was one of the best things I ever did. It allowed me to give my blog the time and attention it needed.”
Here are some helpful tips Madi shared with our DC Blogger Union members:
1. The algorithm is awful, but there are ways you can work with it and continue to grow. The first thing is consistency. Even when she is sick, she never misses her daily posts. Madison added having a repository of content will help with this and in times you are feeling in a “social media rut.”
2. Presets are a must to keep your brand strong and consistent as well. She also noted Instatories are so important. Using the same fonts and colors in your Instatories is also a great idea too! Being active on Instatories helps your followers feel a part of your everyday life.
3. Media Kits are to showcase your blog metrics, your most proud-of campaigns and/or collaborations, pricing and best content. Madison recommends Social Blue Book for guidance on setting your pricing standards. She also added don’t do deals over direct messages on Instagram; you can reach out via DMs but be professional and link your media kit as an email follow-up.
A huge thank you for Madison Messer from @sweeteawithmadi hosting this month’s events and we are so grateful for all the tips and tricks she provided to our members as well as the events team at Georgetown Lulu Lemon Athletics to include Sam, Megan and Sophie. Last but not least, we would like to thank Raymond Javier from Raymond Photography for capturing this event.
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Chapter Volunteer: Peyton Johnson is a Washington, D.C. native playing dress up and explorer, while documenting it all through 
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