Are you looking to define your brand and stay true to your passion? Join April Guzik, branding expert and founder of Day Zero Creative, in an interactive brand discovery and development workshop. Build your brand, get a clear sense of your message and aesthetic, and get the tools you need to hit the ground running. Attendees will be given the option to choose the track of their choice that aligns to where they are in their blogging journey. Whether you want to overhaul your current look, find a new core message or are just getting your feet off the ground, this workshop is for everyone.
What to bring:
Computers + Notebooks
What to wear:
Think cute, comfortable clothes. (There will be lots of moving around!)
What to expect:
- To leave with actionable items to help you identify what your unique blogger style is
- To create a set of rules that will help you stay on track
- Find out what you do better than anyone else
Choose Your Path
Track 1: Dip Your Toes Into Branding (Beginner)
Are you fairly new to blogging or preparing to launch soon? Immerse yourself into the early stages of branding. This track will require you to exercise your DIY skills as you build your own inspiration board, filled with the images and words that you’d like to define your little piece of the Internet. (Participants can also create a Pinterest board in place of a vision board.) From there, you’ll be faced with a series of brand discovery questions to help define your style and goals. Last but not least, you’ll be tasked with determining the style and colors of your logo with help from our creative expert April.
Track 2: Get to Business (Intermediate)
You know your big picture, but you need the tools and clarity to get you there. Dive into a new thought process and ask the big questions that matter alongside a table of your peers in our brand definition session. From there, we’re getting into the nitty gritty areas that will help you dive into an action plan. Be prepared to design the perfect logo to fit your brand, defining everything from the color scheme to the typography. On a closing note, prepare to write your heart out and put the blog post you’ve been dying to write on paper!
Track 3: Hit the Ground Running (Advanced)
You’ve defined your voice and know what you want, now it’s time to create content and put all of your ideas to the test. Track 3 will require you to get creative, technical and strategic as you create your logo, write that blog post you’ve been craving, and get expert tips and tricks to navigate WordPress. Ready, set, soar!