April South Florida Bloggers Meetup
Learn how to land sponsorships and brand collaborations! Meet PR professionals, Jose Resendez and Maite Velez-Couto. They hire influencers for major brand collaborations and will be sharing insider tips on how to reach out to brands, grab a brand’s attention, and negotiate like a pro. Bring all your sponsorship questions! We’ll have a Q & A session after the panel discussion.
RSVP To Attend The Meetup
About Jose Resendez (www.fleishmanhillard.com)
Jose Resendez has over a decade of experience in communications and is an Account Supervisor at Omnicom’s international firm, FleishmanHillard, one of the top five public relations firms in the world. Jose works on the firm’s top business accounts including AT&T, Procter & Gamble and JP Morgan Chase, among other household name brands. Jose was also listed in AdWeek’s PR 30 Under 30.
As a publicist and digital strategist, Jose’s day-to-day includes influencer marketing, talent/spokesperson integration, managing digital campaigns, online press/blogger outreach, event execution, sponsorships and social media strategy – all focused on the U.S. Hispanic diversity market. Through brand campaigns, Jose has worked with notable figures including Eva Mendes, Sofia Vergara, Maite Perroni, Becky G and social media celebrities such as Dulce Candy, Kandee Johnson and LeJuan James.
Jose’s passion for all things pop culture was ignited at his internship with Columbia Pictures for SONY Entertainment in Hollywood. Jose has spoken on professional panels at Social Media Week, We All Grow, Hispanicize, Social Tech Live, PRSA Miami, Latina Lifestyle Bloggers Conference, Puerto Rico Blogger Con and the South Florida Bloggers. For his career and personal endeavors as an influencer and blogger himself, Jose has been recognized by the LATISM Awards, Portada Online Awards, Miami Life Awards, HPRA Bravo and TECLA Awards. Jose’s latest recognition comes from ALEGRIA Magazine, listing him as one of the Most Inspiring Latinos of 2016.
About Maite Vélez-Couto (www.rbbcommunications.com)
Maite Vélez-Couto, a vice president at rbb Communications, brings a broad range of consumer product marketing, branding and media relations experience to the firm. Throughout her career, she has handled integrated communications campaigns for a wide variety of global brands including, but not limited to AMResorts, Embassy Suites by Hilton, Hampton by Hilton, Hilton Garden Inn, Norwegian Cruise Line, Vlasic pickles, Mrs. Butterworth’s syrup, Starbucks Coffee Company, and Feld Entertainment.
For every client, Maite precisely combines a strategic mix of traditional and social media relations with affinity partnerships; TV integrations; content creation; influencer, celebrity and community relations; and special events, to deliver powerful results. She currently focuses on rbb’s hospitality and food and beverage practice, managing award-winning campaigns including recipients of PRSA’s “Silver Anvil,” Holmes Report’s “Gold SABRE”, and HSMAI’s Platinum Adrian Award. Her experience also includes supporting clients’ efforts internationally across Mexico, Colombia, the Caribbean, Spain, and Canada, as well as targeting niche audiences in the U.S. including Hispanics and women.
Prior to joining rbb, Maite honed her media relations and client management skills during her two-year tenure at a boutique Miami agency, where she worked with a variety of hospitality, entertainment and travel clients including Lowes Hotel Miami Beach, SUSHISAMBA dromo, Boost Mobile, Carolina Herrera and Möet & Chandon.
Maite graduated from the University of Miami with a bachelor’s degree in Spanish Literature and an associate degree in architecture, and from Florida International University with a bachelor’s degree in Humanities and post graduate studies in Spanish Language Journalism. She currently resides in Coral Gables.
Thank you to Marriott Stanton South Beach for hosting.
Thank you to Lolo’s Surf Cantina for providing brunch.